Sararuth Delice Named VP of Content & Marketing Research at Screen Engine/ASI

Join us in congratulating Sararuth Delice on being named the VP of Content & Marketing Research at Screen Engine/ASI! Delice serves as our Advisory Board President and we couldn’t be more proud!

Via Daily Research News Online

”Headquartered in Century City, CA and founded in 2010 by former OTX exec Kevin Goetz, SE/ASI serves major movie studios, production companies, TV broadcasters, streaming services and video game companies. The firm provides test screenings, creative ad testing, in-theater exit polling and a number of digital entertainment research products via online, central site and in-field intercept methods.

Prior to joining, Delice spent thirteen years at Discovery Communications, where she most recently served as Research Director for TLC. Thompson most recently worked at Frank Magid Associates as Executive Director, Research Operations, working on project execution, coordinating logistics with operational teams (fieldwork, facilities, moderators, data processing), and partnering with these teams to drive projects.

In their new roles, Ordonez, who is based in Miami, FL, reports to Holly Leff-Pressman, Chief Client Engagement Officer; Christman reports to EVP Mark Orne; Delice reports to SVP Monica Kemp; and Thompson reports to January Khoshnood, SVP Research Solutions. Commenting on the news, Goetz said: 'The addition of Gustavo, Daniel, Sararuth and Sheila to our senior management team will enable us to continue to aggressively grow our streaming and cross platform research business, address the needs of the Hispanic community and execute across multiple service offerings. With this team in place, the opportunities are limitless.”

Web site: www.screenengineasi.com .