Strong Black Lead: Bringing The Culture To Streaming Services

August has rolled in with new content to quench our streaming thirst across the wide variety of platforms competing for our attention. Netflix rolled out the “Strong Black Lead” marketing campaign in 2018 which has been spotlighting original, nostalgic, and documentary content well beyond the scope of “Black History Month.” Strong Black Lead has sought to diversify it’s content and lens of the Black experience through a wide range of campaigns, social media, video content, and podcasts that showcase the spectrum of culture for Black people. 

Strong Black Lead was started by Myles Worthington in 2016 who wanted to ensure Netflix had Black customers in mind when creating content. He began his journey by researching Black-centric content that could be posted on the streaming platform and then contacting prominent Black press for coverage. When original content like Dear White People and She’s Gotta Have It received critical acclaim, they were able to build a team that would rival their competitors with Maya Watson and Jasmyn Lawson.

Since its inception Strong Black Lead has created two podcasts: Okay, Now Listen, Strong Black Legends, and a video series: Between Two Faves. Having these resources in addition to a dedicated social media team has helped to build community and a voice for the platform in the world of streaming giants vying for consumer attention during the pandemic.The Strong Black team has continued to celebrate Black film, stories, characters, and the global influence of Black culture by starting a meaningful conversation about the Black experience. We can’t wait to see more extraordinary content coming to the platform!