Director-Product Marketing, Washington Post | D.C.
The Washington Post Director of Product Marketing is a crucial member of the team. This position carries responsibility for developing positioning for brands, publishers, and the industry at large and is tied to The Post’s emerging businesses (Zeus Technology, RED, and Arc Publishing). The Director of Product Marketing is responsible for working with product stakeholders and sales leadership to create sales collateral and market positioning that resonates with clients. This position will demand a strong mix of marketing, business, technology and communication/collaboration skills and the ability to thrive in a start-up yet leverage the assets of a large organization.
Responsibilities:
Develop strong cross functional communication channels throughout the organization to facilitate transparency and trust that results in stronger product offerings
Work with sales leadership to develop and deliver product overview on-boarding program to sales team and all relevant support functions
Work closely with director of brand strategy and partnerships to ensure products and their roadmaps are being incorporated effectively in ideas and proposals
Assess the totality of The Washington Post’s vast product offerings and create a cohesive narrative that ties them together
Help influence product development across existing and emerging products by bringing market trends and expertise to internal stakeholder functions
Navigate the complexities of a multi-market sales division and the needs that are unique to each team
Anticipate stakeholder needs, and develop and discuss potential solutions, even before the stakeholder realizes they are required
Be accountable for effectively communicating with product stakeholders to provide clarity and manage expectations
Build trust with teams and stakeholders through open and honest conversation
Coach your team to get the best feedback from sellers and product stakeholders in order to optimize offerings and sales efficacy
Apply here