Marketing Program Manager, Communities and Verticals, Creator Marketing | Los Angeles
Minimum qualifications:
Bachelor’s degree or equivalent practical experience.
5 years of experience working in marketing and/or PR.
Experience developing and delivering programs in the culture marketing space.
Preferred qualifications:
Experience with content and live events.
Experience talent building strong, collaborative partnerships with cross-functional teams.
Experience supporting diversity and inclusion efforts.
Ability to comfortably interface with all levels of management and to communicate cross-functionally in a structured and clear manner.
Ability to work on multiple projects simultaneously in a dynamic environment.
Excellent written and spoken presentation skills.
About the job
YouTube Marketing’s mission is to know our users, and to connect them to the magic of our products and creators. We make YouTube successful by shaping people’s perceptions of YouTube and inspiring them to engage with us. We’re also responsible for all of YouTube’s marketing activities to consumers, creators, and key opinion influencers.
YouTube has become the platform of a generation, shaping and empowering culture and society worldwide. At YouTube, we have stewardship over the largest creative partner ecosystem on the planet. Together with our creators, we are building a truly global destination for creativity, learning and free expression. As a Marketing Program Manager for Communities and Verticals on the Creator Marketing team, you will support programs that inspire, motivate and build connections with our most important constituents—our creator—driving activity on our platform and ensuring our ongoing success. You’ll work alongside the team that strategizes marketing programs and campaigns targeting creators of various sizes, with a specific focus on marketing solutions for specific verticals (from public figures and fashion to beauty creators) on the platform.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
Partner with internal and external research and insights teams/stakeholders to develop an approach to marketing programs based on research insights and creator needs.
Develop and implement marketing strategies and programs to support priority creator verticals on the platform.
Provide strategic counsel to cross-functional partners on content partnerships team and help drive budget efficiency by identifying best use of paid and organic media to support broader goals.
Oversee content and strategic experiential components for Creator Marketing Programs, including strategy, partnership with events and experiences teams, content development, and creator activations.
Align closely with internal stakeholders to execute compelling creator experiences across both high-touch and scaled creator touchpoints.