Associate Marketing Manager, CBS All Access
CBS BUSINESS UNIT: CBS Interactive
JOB TYPE: Full-Time Staff
JOB SCHEDULE:
JOB LOCATION: New York, NY
ABOUT US:
CBS Interactive is the premier online content network for information and online operations of ViacomCBS as well as some of the top native digital brands in the entertainment industry. Our brands dive deep into the things people care about across entertainment, technology, news, games, business and sports. With over 1 billion users visiting our properties every quarter, we are a global top 10 web property and one of the largest premium content networks online.
Check us out on The Muse, Instagram and YouTube for an inside look into 'Life At CBSi' through employee testimonials, office photos and company updates.
DESCRIPTION:
Role Details:
CBS Interactive, a division of CBS Corporation, is the premier online content network for information and entertainment. With more than 250 million people visiting its properties each month, it is a top 10 Web property globally and a top 5 Web property in the U.S. in terms of unique video viewers. Its portfolio of leading brands, which include CNET, CBS.com, CBSNews.com, CBSSports.com, GameSpot, TV.com and Last.fm, span popular categories like technology, entertainment, sports, news and gaming.
We are searching for an Associate Marketing manager with experience in push notifications, in-app messages, SMS and/or email marketing to help support marketing planning for the CBS All Access Retention team. We’re looking for someone who is passionate about media, has strong analytical skills and is interested in working in a dynamic, fast paced environment. This position is charged with executing new strategies to drive engagement with our current subscriber base and lower churn.
The role will support planning and execution of retention campaigns across our mobile marketing channels (push notifications and in-app messages) and organic channels (homepage marquees, pause ads, etc.). To achieve the above goals, this position will work closely with cross-functional teams within CBSi.
Key responsibilities include:
Own end-to-end execution of retention and winback campaigns to drive subscriber growth across onsite (homepage marquees, pause ads, unsold commercial inventory) and mobile channels (push notifications and in-app messaged).
Assist with the development of campaign planning, including creative briefs, calendar management, and working with cross-functional marketing teams and the creative team to develop assets
Lead workflow closely with project managers and other key stakeholders to ensure deliverables will be ready in time for campaign launches
Partner with marketing operations for campaign execution including QA-ing of campaigns to ensure perfect deployment
Support ongoing testing and segmentation tactics for mobile and onsite channels to ensure continued innovation and optimization for engagement and retention
Partner with other marketing channel owners to execute marketing programs for customer retention and winback marketing over onsite and mobile channels
Analyze mobile and organic marketing campaign performance and trends. Produce and present reports to understand effectiveness
Compile best practices and competitive intelligence within mobile channels and onsite marketing
QUALIFICATIONS:
What you bring to the team:
You have -
Bachelor’s degree
1-3 years experience in mobile marketing (push notifications, in-app messages, SMS) or email marketing required
Experience tracking and reporting on engagement KPIs for mobile marketing or email marketing campaigns required
Understanding of AB/MVT testing
Experience within a subscription product preferred, specifically online subscription experience
Ability to multi-task and adapt to a challenging, fast-paced environment of multiple priorities
Strong critical thinking and analytical capabilities, particularly in customer segmentation
Self-motivated and results oriented with a high regard for attention to detail
Excellent oral and written communications skills
Passion for entertainment and television
Experience working in the entertainment industry a plus
Apply