Marketing Manager, Under Armour| Baltimore, MD
Email & CRM Marketing ManagerUnder Armour is the chosen brand of this generation of athletes... and the athletes of tomorrow. We're about performance - in training and on game day, in blistering heat and bitter cold. Whatever the conditions, whatever the sport, Under Armour delivers the advantage athletes have come to demand.
That demand has created an environment of growth. An environment where building a great team is vital. An environment where doing whatever it takes is the baseline and going above and beyond to protect the Brand is commonplace.
The world's hungriest athletes live by a code, a pledge to themselves and everyone else: Protect This House... I Will. Our goal is to Build A Great Team! Will YOUProtect This House?!
SUMMARY:
The Email and CRM Marketing Manager will be responsible for building a data-informed segmentation and customer contact strategy that converts Under Armours global universe of Connected Fitness app users into rabid brand fans and loyalists. This role will utilize multiple marketing channels (starting with email but including in-app and push notifications as well), with the objective of growing customer acquisition and retention. You will be a hands-on marketer who loves standing up new customer acquisition programs and is adept at prioritizing areas to scale or automate marketing efforts. You will have extensive experience with A/B testing and marketing experimentation. You have an eye for great creative and copy, coupled with excellent customer instincts. You will relentlessly innovate on behalf of customers, and actively participate in a strong culture of rapid experimentation, measurement, and iteration within your team. This is a global role that will be an integral part of the overall strategic vision of the DTC business, shaping how UA expands its foothold with consumers in Europe and Emerging Markets.
RESPONSIBILITIES:
Use data and customer insights to lead the development of comprehensive strategies that achieve revenue and engagement goals, while working with internal teams and external vendors to achieve success.
Devise, launch, test and optimize campaigns across the customer lifecycle and within multiple channels including email, push notifications, and in-app messages.
Monitor and analyze campaign results across all channels to understand the effectiveness of strategies and tactics for improving key acquisition and retention metrics.
Develop robust test and learn strategies that guide optimization of programs over multiple years.
Provide regular cadence of reporting with insights and recommendations.
Establish a high bar for marketing creative and copy; serve as an internal thought leader for global teams.
Partner closely with key stakeholders across Under Armour (Marketing, Product, Analytics/Data Science, Design and Engineering) to craft our global customer acquisition strategies and product roadmap.
REQUIREMENTS & QUALIFICATIONS:
5-7 plus years experience building and optimizing complex email marketing programs
Bachelors degree
Proven track record of managing relationships with external partners or vendors
Excellent communication skills ability to influence through strong written, verbal, and presentation skills
Strong marketing, planning, project management and organizational skills
Ability to learn quickly and adapt to changing strategies
Strong team player with ability to build relationships with teammates in remote offices and leverage input from across the organization
At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.
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